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Vector Intelligence PDF User Flow
Research, development, and production of the new Vector Intelligence PDF user flow.
Overview
Time
April 2025 - June 2025
Skills
Usability Testing, Research, Wireframing, Figma, Project Managment
Roles
Senior UX Designer, Lead Project Researcher
Challenge
Solution
Approach
Result
Reflection
If I could go through this project again now, there are a few things I would approach differently:
1.) I would research other popular planner apps that people use.
2.) I would interview more people with a more defined target user base.
3.) Create personas based on our user interviews.
4.) Conduct way more rounds of user testing if time allowed.
Looking back on this project, I think there were quite a few opportunities to delve deeper into the research process so that we could have a deeper understanding of what students are looking for in an app like this. I think we missed out on potential features and the usability of our prototype wasn't tested thoroughly enough, so usability issues may not have been discovered properly.
If I was able to go back in time, then I would make sure our group diligently performed user interviews and conducted plenty of usability testing before finalizing the high-fidelity prototype.
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